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INTERACTIVE WEBINAR:
MODERN ANALYTICS & AUTOMATION IN LOYALTY PROGRAM FOR BANKS

Date and Timings: Monday, 6 September 2021 | 12:00 pm – 01:00 pm GST

We are aware of the huge impact the pandemic bought in everyone’s lives, behaviors and businesses. But even if the pandemic had not happened, we would have still been observing the constant changes in customer preferences and behavior. With this it is key therefore, that technology keeps changing and evolving as well.

This webinar dwells upon the most challenging and pressing questions in the loyalty world of banking. The need for smart technology to react to subtle changes effectively in customer behavior and how to leverage the latest innovative automation tools to better understand the customers by discussing about marketing personalization, predictive analytics, campaign optimization and automated loyalty fraud / anomaly detection & prevention.

We have the pleasure to invite you to a thrilling discussion on banking loyalty programs and how it will change
the future of loyalty.

WHO SHOULD ATTEND?

Bank Chiefs/VPs/Directors/Heads/Senior Managers taking care of:

  • Loyalty Program/Loyalty Experts
  • Customer experience
  • Marketing
  • Retail Banking
  • SME banking

Sai Narain CDK
Regional Head, International Markets and Customer Channels – EMEA
HSBC

Omar Saad Al Adhmi
Head of Retail Digital Banking | Retail, Commercial & SMEs
National Bank of Bahrain

Haseeb Iqbal
Head of Retail Products
Oman Arab Bank

Dharmesh Bhana
Executive for Loyalty & Rewards
Nedbank

Wojciech Kempny
Senior Business Consultant
Comarch

AGENDA AND TIMINGS

12:00 pmAll attendees login
12:05 pmOpening remarks from MS Events
12:10 pm

PANEL DISCUSSION: Why Do Banks Have to Go Deeper Into Data Analysis and Offer Automation In Their Loyalty Programs?

  • Discussing the current biggest pain points /processes requiring the most manual / repetitive work around loyalty operations
  • Challenges & opportunities: what is around the corner for market players?
  • Analyzing KPIs when considering implementing Machine Learning / AI software in the loyalty area
12:45 pmCASE STUDY: Importance of SME Marketplace in Loyalty Program by National Bank of Bahrain
12:55 pmQ&A: Attendees can participate and ask the panellists or moderator questions based on the discussion topics
01:00 pmClosing remarks and end of webinar

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