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INTERACTIVE DISCUSSION: RETAIL INDUSTRY TRENDS AND E-COMMERCE AGILITY IN 2021

Date and Timings: Wednesday, 25 August 2021 | 12:00 pm – 01:00 pm GST

Creating high ROI multichannel marketing programs is a top priority for marketers everywhere. While tech stacks and processes have evolved, creating a singularly great experience is a challenge. Customers are always evolving, but brands struggle to grow with them and outpace a noisy and competitive market.

In 2020, due to the surge in demand, every day felt like Black Friday for online stores. In fact when Black Friday hit, according to Insider’s global Black Friday trends we’ve observed over 36% increase in revenue compared to the same time last year. As we are witnessing the rise of online stores and fierce competition, eCommerce brands need to become more agile and digitized than ever. 

We will discuss how to build and scale cross-channel marketing programs to deliver higher ROI. From unifying disconnected data to building diehard customer loyalty, learn what it takes to see positive results.
Join us at this boardroom that brings together the top retail and e-commerce leaders of the region to brainstorm on the marketing perspective to amp up CX with innovative communication channels. 

MEET OUR SPEAKERS

Ekta Kamran
General Manager
ALDO, Apparel Group

Karen Cordeiro
Head of B2B Marketing
The Entertainer

Taha Iqbal
Chief Marketing Officer
Toys R Us KSA

Ajish Pillai
Shareholder and Growth Director for MENA
Insider

WHO SHOULD ATTEND?

Chiefs/VPs/Directors/Heads/Managers from the Middle East Retail & ecommerce taking care of:

  • Marketing
  • Digital Transformation
  • IT and Data
  • Customer Experience (CX)

AGENDA AND TIMINGS

12:00 pmAll attendees login and opening remarks from MS Events
12:10 pm

PANEL DISCUSSION: The CMO’s guide to outstanding Customer Experience

  • The building blocks of a cross-channel marketing program
  • Why some marketing programs succeed, and others fail
  • How to measure cross-channel marketing program success
  • How to drive ROI and scale your efforts
12:50 pmOpen discussion and Q&A
01:00 pmClosing remarks and end of discussion

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